Project Scope
- Brand Identity
- Brand Strategy
- Digital design
- Illustration
- Packaging
- Photography
- Print
- Website
Print—Bill poster
Print—Bill posters
Print—Publicity poster
Print—Stationery
Print—Business card
Packaging—Tissue paper
Print—Wine label detail
1/2
Print—Wine label detail
2/2
Merchandise—Tote bag
Brand guidelines
Illustration—Wine profile icons
Digital—Desktop website
Digital—Mobile website
Ian and Liz Trinkle came to me with a business name, a passion for wine and a love of hospitality. With sommelier accolades and years of experience in the restaurant industry behind them, Liz and Ian sought to create an elevated wine store experience for Brisbane. They imagined an inviting and engaging space and an experience of exceptional quality and service. A space to share knowledge, stories and passion, where Ian’s handpicked selection of wine spanning classic and cult labels would offer discovery and delight. My task was to create a brand strategy and visual identity that would bring the Wineism spirit to life.
A punchy brandmark, dramatic scale and typeface contrasts, and a combination of vibrant colours softened by earthy hues, achieve an identity that is bold and sophisticated yet approachable. In addressing the ‘ism’, messaging and creative expressions allude to philosophy, a system, or a cultural movement at play. These ideological narratives offered a compelling approach to communicating genuine values and achieving intriguing brand touchpoints.